Wix.com: Why Wix is the Best Platform to Create an Business Website

If you’re ready to create an online business website, you need the best website builder to get you started. There are many website building platforms in the market and there are only a few that can compete with Wix.

So, what makes Wix the best platform to create an online business website for anyone?

  • Wix is free
  • Something for everyone
  • Intuitive site configuration and onboarding
  • Great speed & security
  • Reasonable pricing for premium features
  • Access to unlimited most up-to-date design templates
  • Facilitates the most important e-commerce functionalities
  • Friendly Payment Gateways & Transaction Fees
  • Easy integration with other apps
  • Proper SEO (Search Engine Optimization) & Analytics
  • Great customer support & knowledge base
  1. Wix is Free!

This is one of the excellent benefits of building your business website with Wix. If you don’t have a lot to spend on your website, for now, Wix is your best bet. With this platform, you won’t need to worry about the yearly or upgrade fees to ‘pro templates’ at the moment.

You can choose from a pool of professional templates according to the needs of your business and use them for free for as long as you want. Additionally, whatever feature you’re looking for to get you started in creating a competitive business website, Wix has got you covered.

This website builder offers a wide range of features and functionalities to ensure that you have everything that you want to come with your dream website for free. And as mentioned, they allow you to use the free functionalities until when you’re ready to upgrade for many more premium features.

  1. Something for Everyone

It doesn’t matter what kind of business website you want to create. Wix has all the tools and custom designs ready to help bring your idea to reality. You’ll find web templates designed formulated for a variety of industries and topics from consultant agencies to online stores.

Each of these templates is made by Wix’s professional designers who thoroughly research the market to incorporate the most up-to-date styles and useful features to meet the needs of every entrepreneur.

  1. Intuitive Site Configuration and Onboarding

A business website is not like any other. There are so many features that will need to function properly to bring the results you want. Whether you’re a bigger or pro when it comes to website creation, Wix is amazing and ensures that all of its templates and features are user-friendly and easy to understand. 

Wix’s overall designs are practical at the core. Lately, Wix has cleaned up most of the edges in an attempt to make site configuration and onboarding more appealing and retaining a wide range of functions on one screen at the same time.  

The “drag and drop” function is simple and very user-friendly. With it, you literally drag and drop web elements exactly where you want them. Wix has tools, guidelines, and templates to help you in designing your business website precisely what you envisioned.

It’s very straightforward to configure the design, navigation, pages, and other elements that go into website creation. Wix does the best to get you started from a fairly good point instead of scratch. That’s because their onboarding is pretty solid. 

Wix will also walk with you through the entire process to ensure that you find it comfortable and convenient to get you the website that you want. That’s a great way to create an online business, especially for a DIYer. 

  1. Great speed & security

Your business website will need to load first if you want to attract as many clients as possible. It also needs to be safe and secure to ensure it doesn’t fall victim to hackers and online thieves. Your Wix website will be hosted on Wix’s servers.

That means that Wix has optimized its servers for Wix Websites. IT experts at Wix work 24/7 to ensure that your website says fast. Additionally, the experts are responsible for making sure that your site is secure.

Wix Company is publicly traded and operates worldwide with well-structured privacy, legal, product, and payments standards. Wix is not one of the amateur-run or fly-by-night website builders available out there. The company works hard to ensure that it maintains a solid upside of safety and reputation.   

With Wix, your website will rarely go down because it’s assured of 99.98-uptime. So, you won’t need to worry about CDNs, caching, patches, or salts – which are the main speed and security features. As a business person, you’ll need a website that runs fast to allow you to move to the next important matters of your business.  

  1. Reasonable pricing for premium features

As we mentioned, Wix offers a free-of-charge plan for everyone to get started. Wix put caps only around features and storage and not around pages and page types. Though their paid plans may not be the best in pricing, they are good enough for almost all businesses who are more concerned about getting things done for them rather than spending bucks here and there. 

Wix’s plans let you get your website up fast without technical fuss and all you need bundled and given to you. What’s more, Wix has reasonable tiers. All their plans come with tiered discounts depending on how long you sign up. 

Wix Plans & Pricing:

a.) Combo Plan – $14/month

The Combo plan happens to be the most basic and is billed as a ‘personal use’ plan. With this plan, you’ll be able to get the Wix brand advert from your site, which is very crucial (The advert can be quite intrusive having a noticeable call-to-action at the top of your website). 

Additionally, this plan lets you connect your domain name to the site (www.yourdomain.com instead of having a Wix address) and offers free-of-charge registration of your domain name for the starting year. 

Combo Plan gives you up to 3GB of storage to accommodate all your content. Moreover, you’ll get 30 minutes of video upload to Wix. 

b.) Unlimited Plan – $18/month

This plan is similar to the basic Combo plan. However, this one offers you $300 for “Ad Vouchers”. You can use this to pay for Good Adwords, Local Listing, and Bing Ads. 

Additionally, the Unlimited Plan offers you access to the “Site Booster’ app, which is a third-party application by AppSharp that will submit your business website to search engines. You’ll also get access to the analytics app that allows you to measure your website traffic.  

The Wix’s Unlimited Plan offers you up to 10GB storage, 1 ‘video hour’, and unlimited bandwidth. The Wix’s ‘video hours’ feature allows you to upload videos to your website. This function can be very useful if you’re a filmmaker, musician, or plan to start an online course selling where you charge to access the video content. 

d.) Pro Plan – $23/month

This plan offers you up to 20GB of storage for your content. It also allows you more video hours (2 hours) compared to the Unlimited Plan (1 hour). 

With this plan, you’ll have access to the logo-making functionality, calendar tools for effective event listing on your website and be able to customize your social media icons. 

e.) VIP Plan – $39/month

This plan offers similar features and functionalities to the Pro Plan. However, it offers you more video hours (5 hours) and more storage space (35GB). Additionally, you’ll enjoy higher priority user support. 

f.) Business Basic – $23/month

This is one of the perfect plans for most business websites. The Business Plan is Wix’s cheapest plan that allows you to sell your products online. It’s an excellent plan for you if you plan to open an online store. 

The features and functionalities here are similar to the Unlimited Plan. However, you get more storage (20GB) and generously more video hours (5 hours).

The only issue with this plan is that it won’t allow you to display the prices of products in multiple currencies. You also won’t enjoy smooth subscriptions, use product reviews, dropshipping or automatically apply tax rates. 

g.) Business Unlimited – $27/month

If you find the Business Basic Plan limited, you can dig a little deeper into your pocket and go for the Business Unlimited Plan. The plan adds logo-making functionalities, social media icon customization tools and gives you more storage (35GB) as well as more video hours (10). 

Moreover, the plan comes with more e-commerce features, for example, it makes drop shipping possible (dropship through the Modalyst app up to 250 products in a month). However, it’s still limiting in terms of the number of transactions per month (you can only run 100 transactions in a month). 

h.) Business VIP – 35/month

Wix describes this package as ‘the full suite”. It offers the most generous storage space of up to 50GB and unlimited video hours.

When you subscribe to this plan, you also get to enjoy unlimited support and up to 500 transactions in a month for more successful business people.

i.) Wix Enterprise – $500/month

Wix has now come up with an enterprise version to support the growing needs of online stores and website builders. The Wix Enterprise is the equivalent of BigCommerce Enterprise or Shopify Plus.

This plan costs you $500/month and offers you the functionalities of the VIP Plan but comes with negotiable limits on product reviews and sales tax among other things. You can also enjoy a lot of support throughout the website building process.

  1. Access to Unlimited Most Up-to-Date Design Templates

Wix utilizes a careful selection of the most up-to-speed themes. The design approach that Wix utilizes comes at a great advantage to the platform. Their design templates take care of accessibility and responsiveness. 

These are two important features for DIY website builders who mostly don’t have the knowledge or time to test and patiently edit website designs. Wix handles all that for you!

Wix allows you to access an unlimited number of design templates whether you have the free plan or not. You can, therefore, choose the template of your choice depending on your taste and the needs of your business. 

  1. Facilitates the Most Important E-commerce Functionalities

Wix offers a reasonably favorable variety of core E-commerce features and functionality for any small to medium-sized business. With this platform, you’ll be able to build a website that:

  • Allows you to sell any number of products (physical or digital) with six product options in a thousand variants. 
  • Allows your site user filter and sort products
  • Allows you to enter tracking info for physical products through UPS, FedEx, USPS, or other carriers of your choice.
  • Allows you to utilize an abandoned cart saver feature. With this feature, you can contact users that leave your website mid-purchase – often with an incentive or discount code to encourage them to complete their purchase. 
  • Facilitate drop-shipping via apps such as Spocket, Modalyst, 365Dropship, Printful, and Printify. 
  • Offers users with real-time shipping calculations (this feature is only for people in the US and Brazil)

You should note, however, that not all of these features are offered on the cheapest Wix’s E-commerce Plan (Business Basic). To enjoy all of the features, you’ll need to upgrade to Business VIP or Business Unlimited Plans.

What are the Core E-Commerce Features in Wix?

i.) Digital Products Selling

Wix allows you to enjoy a straightforward way of selling digital products. You don’t have to be a professional to build a business website and start selling your products in one hour or so. Additionally, the platform offers integrated functionality for users to download products and send automated emails for acknowledging purchases. So, you can easily sell or rent video content on Wix.

ii.) Tax and Shipping

Wix offers reasonably customizable tax and shipping options. For instance, you can easily set up tax on the basis of region, which you may require doing to adhere to the various tax rules. Wix also supports VAP MOSS when selling digital products to your European users.   

What’s more, Wix has integrated automated tax calculations for those on Business Unlimited Plan and higher. You’ll also get set shipping rates in a particular region and configure rules for calculating shipping depending on price or weight and flat rate as well as store pickup.

iii.) Point of Sale (POS) Features

POS allows you to utilize Wix in selling online and in physical locations as well. You’ll also synchronize your inventory as you carry on your business. For example, with the sync feature, if you’re selling goods in a physical location, the inventory levels will be accordingly updated in the backend of your online store.

Remember that you need to use platforms like SumUp in junction with your Wix website and be in one of the supported countries. For instance, SumUp is supported for Wix website user in:

  • Bulgaria
  • Cyprus
  • France
  • Germany
  • Ireland
  • Italy
  • Latvia
  • Luxembourg
  • Malta
  • Netherlands
  • Norway
  • Poland
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland and the UK
  1. Friendly Payment Gateways & Transaction Fees

Wix collaborates with many third-party payment gateways. There are about 50 payment gateways to choose from depending on your location, including PayPal, Square, Stripe, and WorldPay.

You can also use Wix’s integrated payment gateway, which is available currently in the below countries and currencies:

  • Belgium (EUR)
  • United States (USD)
  • Austria (EUR)
  • Netherlands (EUR)
  • Brazil (BRL)
  • Germany (EUR)
  • Switzerland (CHF)
  • Finland (EUR)
  • United Kingdom (GBP)
  • Ireland (EUR)
  • Lithuania (EUR)
  • Portugal (EUR)
  • Italy (EUR)
  • Spain (EUR)
  1. Easy Integration with other Apps

Wix boasts of an App Market of more than 250 apps. Some of these apps are created by experts at Wix while others are made by third parties. The App Market is intuitive and offers a lot of important functionality that you can incorporate into your business website. These functionalities include popups, online chat, social media integrations, calendars, etc.

  1. Customer Support and Knowledge Base

Wix offers you an all-in-one website solution. In case there’s a problem, Wix will be there for you to fix. It has a dedicated customer service that’s ready to answer any questions you might be having.

When something goes wrong or when you wish to edit something, it’s easy to contact customer support. Wix supports its customers through a knowledge base, email tickets, and phone 24 hours in 7 days throughout 365 days.

  1. Data Capture & Email Marketing

Wix will offer you some useful integrated forms for your users to send you messages or offer contact info. And if you need custom forms for more freedom to do advanced things with the data you collect. You just require adding the Form Builder app to your website.

The contact data taken on your Wix Site is added automatically to your site’s contact list. Additionally, you can import or add a contact manually to the list. Wix offers an integrated email marketing feature that’s not yet offered by competitor site builder platforms.

Wix lets you send 3 e-newsletters every month to up to 500 emails, which is a very generous offer that you won’t find from other website builders.  

  1. SEO (Search Engine Optimization) and Analytics

You need proper SEO if your website is going to rank highly and Wix has got you covered in that. The Wix’s SEO functionality is outstandingly good. It lets you simply do important SEO tasks, such as:

  • Adding Meta description
  • Adding alt text
  • Creating 301 redirects
  • Editing page URLs

One SEO feature that you’ll like as an SEO novice is the SEO Wiz function. That will walk you through the various steps of optimizing your site for search engines. It will help you update your Meta descriptions, page titles, alt text, etc.

Also, Wix’s SEO Wiz is going to explain the meaning of all these important terms if you’re stuck anywhere.

Analytics & Conversion Tracking

Wix offers you great support for analytic tools and built-in integrations for:

  • Google AdWords
  • Facebook Pixel
  • Google Analytics
  • Google Tag Manager
  • Yandex Metrica

You can utilize Google tag-manager in implementing any other third-party pixels or cord or directly add custom code to your Wix website for tracking conversions.

Final Thought

Wix is surely one of the best platforms for creating an Online Business Website. Though it also has its set of drawbacks, it offers you everything you need to get your business website up and running from scratch. Whether you’re planning to build a small or medium-sized online business website, you won’t go wrong with Wix.

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