Community building and management is a very good business strategy that can help to improve brand visibility. The community is the backbone of every brand. Without a strong community support, no brand can exist. Businesses can build community by taking part in various community programs, connecting with customers through social media, supporting good causes, permitting employee volunteering etc. With a loyal customer base, any brand can be successful. Making existing community happy can help the brand to gain trust from them too.
The result of a marketing strategy can only be measured by community response or increases in the sale. So, every marketer is trying new ways to reach communities and build a relationship with them. Once after gaining trust from them, marketers can use them as their brand advocates to promote their brand. You might be heard about Word-of-mouth marketing. With a strong community support, brands can promote their products through word of mouth marketing. This is a traditional marketing method which has a great importance in current world scenarios.
Before the popularity of reviews, word-of-mouth marketing and advertising was the only way to reach to potential customers. Even though new marketing strategies are there the demand for this traditional marketing has not yet reduced. It is considered one of the best marketing tactics to reach as many people as follows. Marketers need to reframe their challenges and find a new way to reach their prospective customers. Community building and management is a very effective way to get it.
What is Community building and management?
Community building is the practice which creates community among individuals with a common interest. When a brand wants to create more support from users they will start to build a community. Community management is the process of supporting a brand on social media platforms. There are pages for brands in social media platforms. A community manager is responsible for advocating the brands on social media sites.
When it comes to community building most popular type is the social media community. Many brands have loyal customers and they will follow the official page of the brand on social media. Choosing a right platform to build community is very important. A strong community happens when there is a combination right tool, loyal audience, and a good community manager. Online communities are of two types
- Social community-: This is a type of community that brands create on social media platforms, anyone can access this community but there will only have limited access to you because of working on a public platform.
- Branded communities-: in this community brands creates a community for their loyal customers on their website. This will be a closed group and you need to have a membership to join this community. Here the management has the authority to control the community.
Most businesses try to build social community because it is more effective and economical way to connect with customers. There are many benefits to building an online community
Benefits of building a community for a brand
Connect with customers
The main purpose of creating a community is to connect with customers. Every business value their customers. There were no options to connect with customers before the emergence of digital media. Most companies depended on survey results to know the feedback from customers. But as the popularity of social media increased marketers found a new way to interact with their customers. They created the online community to bring their customers together.
Loyal customers of a brand will be the part of that online communities. Choose the right platform where your targeted audience gets active more. Usually, all marketers build online communities on various platforms because they will be scattered. Don’t ignore any chance to get connected with all your customers. This will enhance your chance as a marketer to connect with your customers and communicate with them well.
Interact with customers
Use these platforms to communicate with your customers about your brand and knowing their response about it. Because of the spontaneity of such platforms, marketers will get instant feedback from customers. Listen more and know what they have to say about your product. These feedbacks will help you to improve your product quality. Inform them about your new products and get opinions from them.
Don’t use it just to get feedback. After collecting relevant information, you have to implement it in your business to make it better. If customers have any complaints regarding your product don’t feel bad. Communicate with them politely and promise them to make it right. These are some best advantages you will get by using such online communities. Direct customer interaction can take your brand to a new height.
Use your customers as your brand ambassadors
Customers are the important asset to the most business. In order to grow the business should give value to the customer’s opinion. If they feel that you value their feedback and opinions it will help in growing your business. Everyone values customer review before buying a product. If you can convert your existing customers as your brand ambassadors by putting their reviews or testimonials on your website it will help to improve your business well. Your community will be more like a group of brand ambassadors who helps to improve your business.
The online community has the power to grow the business well. When a brand becomes popular because of a strong community more people get to know about it. Putting interesting contents online will be shared among your customers and this will be a good promotion for your business. It has also the potential to give you more new customers. This is one of the most cost-effective ways of advertising your product. As the number of followers in your community increases your business will also grow automatically.
Make you unique
Every brand tries to create their own online communities for business promotion. But each of such communities has their own identity. Everyone wants to be unique and create content for their targeted audience. It is better not to follow your competitor while developing contents for your online community. Stay unique and beat your competitor strategy. It is only possible with the support of your loyal customers. Once you get some loyal customers they will be with your brand in every situation. Use them as a tool to beat your competition and stay unique.
Tips for building a strong community
If you have already decided on building an online community then here are some useful tips for you
- Create a good strategy and define your goals well. Without a strong strategy and a goal to achieve you cannot go forward. Know why you create this and where to start
- Know well about your targeted audience and listen to what they have to say about your product. An effective community should have to meet their audience need and improve the user experience
- Integrate your existing business with this community.
- Engage existing users and make them comfortable in your community. Create plans for bringing new people, make the existing users stay in the community. Make new contents that can interest your followers and evolve the community well in every discussion.
In short, it will be very useful for business growth if there is a strong community to support. Like advertising your products, it is essential to support your customers also. You can do it through a community. Customers have the potential to grow a business. They will act as your brand advocated and increase your business. To get it you must support your customer and listen to their concerns, issues and everything they have to say about your product. Build a good relationship by building a strong community and manage it well to increase your brand visibility and business.