Why is Keyword Research Important?

Keyword research is something every content marketer should know to be successful in their field. The search engine is working based on a complex algorithm. These algorithms are mainly using to ensure the quality of search results. Search engines look for many factors such as keywords, link building, content marketing, and so on.

Search engine optimization undergoes various processes. Keyword optimization is one of the most significant parts of it. Webmasters try to add quality keywords while optimizing their websites. Now you might be thinking about the use of keywords in the content. We are going to know more about the importance of keywords and what keywords can do to your content in this article.

What are SEO keywords?

SEO keywords are long or short words that can be used in content to increases relevant organic search. These words are used by the audience to get results for what they are looking for related to your topic. When a webmaster does proper research and includes these keywords in content, it can create a better outcome in website traffic, website ranking, and so on.

Do keywords work for your SEO?

Many say that keywords are not at all useful to optimize your website. In the actual case, this is not true.  Keywords can’t be dead as long as search engine algorithms exist. These algorithms are looking for certain factors in content to decide if it has enough quality or not.

Keywords don’t do any harm to content. All they are doing is helping the search engine to find relevant content for the audience. So, this question doesn’t make any sense in the current situation.

What is keyword research?

Keyword research is the process of investigating and refining the process of keyword searches. The process is not only to find keywords that are related to your brand but to figure the best keywords to be included in your content.

Types of keywords

It is necessary to incorporate search engine optimization into your website. You need to do good research on keywords to boost search engine optimization efforts. Manual research is not an easy process. There are other ways to find keywords effectively. Before knowing more about that topic, you need to know about the type of keywords.

  • Generic keywords

Generic keywords only include one or two keywords. It is hard to rank content if these keywords are not relevant to the niche you are working on. For example, if you are looking for the best colleges or best doctors there will be thousands of results. These types of words are considered generic keywords. These words won’t help your website to get ranked better. Generic keywords can only save a website while using the main keywords.

  • Broad match keywords

This is another category of keywords that are used to improve keywords in your content. As an example, for broad match keywords,’ best colleges in New York’. This is considered a broad match keyword. You can use keywords with less competition and rank the website better by giving more relevant words with your generic keywords.

  • Longtail keywords

The main aim of algorithms is to understand the context of keywords. Long-tail keywords are getting popular nowadays. A search engine can crawl over 1.22 billion websites to provide quality information. Long-tail keywords go beyond 4 words which can help with your search engine optimization process. For example, if you are looking for a shoe search engine shows so many results for you. But what if you are looking for men’s shoes specifically. Or what if you are looking for shoes under a specific price. Using long-tail keywords in your content can be helpful in such situations. It can also be used as your title or subtitle. When a search engine looks for relevant content it always crawls to websites with related keywords.

Importance of keyword research

Keyword research is the only way to find out the terms your audience is looking for. Search engines look for those specific words in website content and give the most relevant search results. By doing keyword research, content creators will realize the most demanding topics.

They can create content based on those topics and their website will be more popular. Avoid creating content that nobody wants to know about. Many website owners create content and then look for keywords. Then only they realize the popularity of their content. 90% of content on some websites are not getting enough traffic because of less popularity of the topic.

Keyword research will help you answer the following questions

  • How well my website can be ranked by using this keyword?
  • How my website traffic will change by using this keyword?
  • What kind of content will work for this keyword?
  • Are the customers searching for this keyword to be my customer?

Finding answers will help you to understand the importance of keyword research. It will help to increase your website traffic and thereby a better ranking.

How to come up with keyword ideas?

Keyword research starts with finding what your audience wants. Find what your customers are looking for online related to your niche. Try to incorporate your keyword strategies with a research tool to get a better output.

  • Brainstorm initial keywords

Initial keywords are the generic keywords you find related to the niche. Brainstorming keywords is the first step in the keyword research process. You can use these initial keywords to find more keyword ideas. Search using these initial words on the keyword research tool, and you will get useful keyword ideas. If you already have general keywords of your niche, type the seed keywords online to get more accurate keyword results from the tool. You can also search on the google search console to get more idea about those initial keywords related to your niche. For example, if you are handling computers, search for that word and come up with thousands of results.

Why is Keyword Research Important?

  • Look at your competitors

You can look for the keyword that brings website traffic to your competitor’s website. Competitors are one of the easiest ways to find out the relevant keywords that you can use to bring more traffic to the website. You can find out the competitors in your niche and see the keywords that help them to get featured on the first page of the search result.

Just use the initial keyword and see the sites that get listed for that generic word. There are tools like Ahref that gives a detailed report on the keyword that sends traffic to each URL. This is a good way to find keywords for your content. One of your competitors can give you enough keywords for your content. Like this, you can repeat the process and learn how to use keywords in your content effectively.


Why is Keyword Research Important?


  • Use any Keyword research tool

You will get keyword ideas from competitors. But still, you need to use a tool that can help you to find correct keywords that work. There are many keyword research tools in the market, and you need to know which is the best tool for you to use. It is easy to use a keyword research tool. All you have to do is to enter a seed keyword and see the detailed suggestions of popular keywords.

Here are a few tools you can try to find keywords

  • Google Keyword planner

This is a free tool and a well-known tool from Google. Mainly content marketers use it for PPC campaigns and other advertising purposes. But you can also use to find keywords that can be used in your content. You can enter the initial keyword and click on the search icon. You will see a detailed list of keywords associated with the word you entered. You can also see the matrix for your keywords and highest performing keywords too.

  • SEMRush

SEMRush is another tool to find keywords for your content. All you have to do is to type in your domain and you will see the top keyword list on your screen.  You can also enter a specific word to see your ranking vs your competitors. This comparison will help you to know top-ranking pages SEMRush is a freemium tool. You can pay to use the advanced features of SEMRush.

  • Ahref’s keyword explorer

Ahref’s Keyword explorer contains over ten billion keywords across 171 countries. Enter the seed word and see the extended keyword suggestion related to your topic. It also shows a phrase match report which you can narrow down based on your requirement.

  • Ubersuggest

Ubersuggest also provides all data regarding the keyword you are looking for. it is better than the result you get from Google Keyword Planner. When you type in the topic it will suggest word by word list of keywords that are more popular related to the topic. The tool is more organized for a marketer to easily optimize the content with suitable keywords.

  • Know about your niche

Without knowing about your niche, all the above steps cannot help you to find the right keyword. You can search on related surveys, Q&A sites, groups to know more about your niche. It is limited to your initial seed word.

By knowing what works in your niche, you can create content on demanding topics. By typing your seed words in the Keyword Planner, you can see the popular topics on your niche. It is good to have regular communication with your audience, to know what they expect from your website. You can understand what your audience wants by interacting with the audience. Your audience will always support your website if you can make them happy by giving what they want.

  • Select keywords with low competition

When you research keywords, always keep an eye on your competition. The tools will show keywords based on popularity. It is best to choose keywords with low competition to sustain in the market. There will be a popular website that uses keywords with high competition.

It is not a good idea to include those in your content. Make sure to look for a keyword with medium to low competition.  Keyword competition is generally based on the number of advertisers bidding on the word. While looking for a keyword, always evaluate the competition of a keyword. You can assess the competition level on a scale of 0-9. It is also an indication of the number of competitors targeting those words.

  • Choose keywords with a high conversion rate

Keyword popularity also decides the conversion rate. When you choose keywords, make sure to check the conversion rate. There is no point to add keywords with low conversion. While using a keyword research tool, you can find the competition level for each word. Usually, the long tail keyword doesn’t have much competition.

The reason for low competition is due to its relevancy to your product or service. Make sure to use a better-targeted keyword that can be more relevant to users’ search terms. Search intent is an essential factor to consider while deciding the word to use. That is a suitable way to bring your content to the first page of the search result.

  • Understand the trend

You can also use Google trends to know the current trend before using keywords. This tool analyses popularity of top search queries. Some keywords are popular at a specific time. This information will help you to change your content according to the current trend. The search engine looks for various regions and languages to get these trends. While you do keyword research, checking for trends is a good idea to control your website traffic by including relevant search terms.


Keyword research is a significant part of search engine optimization. Adding keywords doesn’t mean finding any keywords. Just adding any random keywords to your content will not help you to get better website traffic.  Always look for quality keywords that can grove more traffic to your website. Keywords can use if only they can bring conversion to your website. You have to do some proper keyword searches to get a better result. Keyword research is not the only step to optimize your website.

Search engine optimization is a long process.  Always see what your competitors are doing to get new ideas to optimize your content. Quality content is still essential to get more traffic to your website in addition to search engine optimization. With quality content better content strategy, you can learn to connect with customers well. You can share how your content marketing strategy helped with your website traffic.

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