Instagram marketing has become the next big thing for taking your business to new heights. The popularity of Instagram marketing keeps improving within the last few years due to its effectiveness to provide a good result. Influencer marketing takes the idea of old traditional marketing and new marketing tools. It combines brand endorsement and places it to the content marketing of modern times. The result of the influencer marketing campaign depends on the collaboration between brands and influencers.
Influencer marketing is not only revolved around celebrity influencers. There are many micro and macro-influencers out there who can promote your brand online. An influencer is someone who has
- the power to influence others to buy a product with their knowledge, authority, or position with their audience
- with a certain number of followers with whom they engage regularly. The number of their followers depends on the niche they handle.
What is influencer marketing?
Influencer marketing involves collaborating with influencers to market a product or service. Marketing goals can be different for each brand. Some brands just need to increase their visibility using influential people with many followers. Anyone with the power to influence people can be an influencer. For example, someone who is famous in fashion photography or a well-read blogger can be an influencer.
The brand needs to find people who are popular in your industry to promote your brand. These people will not have millions of followers. But have the power to influence the buying decision of the customers. Their followers find them as brand experts and approach them to find answers to their questions. Based on their experience and creativity, they develop interesting content with images about your brand. Then they will share it on their social media page.
Interesting facts about influential marketing
- Influencer marketing is expected to be $13.8 billion by 2021
- Brands are going to spend $15 billion on influencer marketing by 2022
- 78% of marketers prefer to use Instagram for influencer marketing
- Instagram was involved in 68% of the influencer marketing campaign in 2020
- 60% of customers influenced by a social media post or blog before making a purchase
- The number of platforms that supports influencer marketing got doubled over the last few years
From all the above data itself, you will understand why influencer marketing is essential for your brand growth.
Why do you need influencer marketing?
Once you understand what influencer marketing means to your business, you will know its importance. You will be able to gain traction towards your brand by incorporating social media strategy into your business. Here are the six reasons why influencer marketing should be included as your marketing strategy.
Influencer marketing increases brand awareness
Brands use influencer marketing to increase brand awareness. It increases brand exposure by reaching a large number of followers. If the followers are legitimate the engagement rate will be more and this will increase the sale automatically. When brands collaborate with influencers, they will create engaging posts to attract new followers for themselves and increase the visibility of the brand. As per a recent survey, 37% of brands prefer influencer marketing to increase their brand visibility.
Reach your target audience using influencer marketing
Influencer marketing is the best way to reach their target audience for a brand. Brands can do their research and find a suitable influencer to promote their brand to their target customers. You choose someone who has your target audience as followers to promote your brand. It is a great way to increase visibility online.
Influencer marketing increases trust and credibility
Customers trust the recommendations from influencers, they follow while buying a product. Influencer marketing is the best way to increase the credibility of your products among customers. The power of influencers is the trust they have from their followers. You can collaborate with trustworthy influencers to promote your brands within your target audience.
Influencer marketing increases engagement
Working with influencers can increase the engagement of your social media marketing. They are experts who can create a highly engaging post that can increase engagement on social media. When influencers share your product promotions and posts on their social media page, their influencer will engage with it will increase its visibility online.
Better search engine ranking
Influencer marketing is a better way to increase the website ranking of your page. When an influencer shares a link to your website the traffic will increases automatically which will result in a better ranking of your website.
Influencers can boost conversions
The ultimate goal of influencer marketing will be to increase the conversion rate. Collaborating with influencers can increase the conversion rate, enhance your brand reputation, audience engagement, and better conversion.
What can influencers do to your marketing?
The level of help you can get from an influencer depends on the type of service you need from them. Typically, influencers can create blog posts/articles about a product or service, sharing information to promote you on social media platforms and get access to their website to write a guest post. Here is how influencers can help to grow your business.
Affordable marketing option
Influencer marketing is known as one of the affordable means of marketing. You do not have to spend a large amount of money, like spending on tv ads and billboards, while doing influencer marketing. They create social media posts and ensure maximum reach for your product/service across various social media platforms.
Target various social media platforms
Influencers have multiple social media accounts, including Facebook and YouTube. They will have millions of followers on all these platforms. When they post something on social media platforms, most of their followers will see this. It can eventually increase the visibility of your brand.
They use videos and graphical posts.
Influencer marketers use videos and graphical posts to convey the brand message to their followers. They use the power of visual content rather than writing long social media posts. This kind of promotion is known as an effective way to entertain their social media followers.
Creates an online identity for your brand
Influencers create a better identity for your brand through social media campaigns, promotional videos, and product videos. These are some best ways to produce your brand’s online identity, like promotional campaigns, hire for a post, and getting niche-specific influencers.
How to get started with Instagram Influencer marketing?
There is no point to jump into influencer marketing because of its result. You need to create content that can provide real value to the customers. According to David Schneider, you need to produce content like
Slide share with infographics or quotes of your favorite influencer
An influencer can use these areas to improve their online presence like
Blogs-: Blogs are the best way to express their niche-specific knowledge and connect with readers through well-written blogs. Many popular influencers won their names and more followers by writing compelling blogs.
Social media posts-: Social media is another option for the influencer to reach their followers. They can create compelling social media posts and increase their engagement rate on social media platforms.
Types of influencers
Influencers are of different types. The type of influencer you need depends on your budget and marketing goals. Different types of Instagram influencers includes
Celebrity influencer-: celebrity endorsement is one of the oldest kinds of promotion. They charge the brand for promoting their products. It is a popular type of promotion and can be beneficial for many brands but an expensive option.
Macro-influencers-: Macro influencers have proven expertise in the niche. They have large-scale followers on various social media networks. You might have to find an industry expert or thought leader to promote a product while using this option.
Micro-influencers-: Micro-influencer will not have extensive followers like macro-influencers. But their followers consider them as industry experts. Choosing micro-influencers is the best way to run a successful influencer marketing campaign.
How to find the right influencer for your marketing campaign?
Finding the right Instagram influencer is a tedious task. This step-by-step guide will help you to find the right Instagram influencer for your marketing campaign.
#1. List down your Instagram influencer campaign goals and marketing
List out the goal of your marketing campaign first.
Are you trying to increase your sales?
Is it to raise brand awareness?
Are you launching a new product?
After defining your goals, define the metrics of your marketing campaign like how to measure the success of your campaign. The more details you can include in your marketing plan, the better will be your result.
#2. Define the right Instagram influencers
Brand voice is an essential thing for your marketing strategy as this is something that helps you to talk to your customers. It includes the language, style, or personality of your brand. Once you are clear about the message, you will be to find out your target customers. Find out
The group of people you are targeting and whom they are following on social networks.
#3. Search on Google for influencers
You can use the Google search engine to find out the influencers in your niche. If you sell beauty products, you can search for top Instagram beauty influencers. You will see the list of popular influencers on Instagram from your brand niche. Google will also allow you to narrow down your search using the advanced search option. It will help you to filter your search result as per your requirement. You can search for people that match your requirement on the first few pages.
#4. Search for blogs in your niche
You can also find blogs of famous Instagram influencers to get more ideas about their knowledge of your brand niche. They get a lot of comments on their blog post. Also, try searching on Google for viral headlines copy blogger. It will lead you to some interesting Instagram posts with good headlines. Go to their Instagram page to find if they fit your Instagram campaign.
#5. Search on Instagram
There are so many Influencers on the Instagram platform. There are pros and cons to doing this. When you search on Google, you will get a ton of influencer lists. But Instagram will help you to filter it down as you want. It will do the hard work for you. Instagram will show you the list of influencers with their demographics and other information.
#6. Analyze the content they create
You need to check the content they produce before hiring them. Check whether they can create engaging contents that are suitable for your brand promotion.
- Do they connect with your brand voice?
- Do their followers engage with their content?
- Do they create authentic content that reflects the brand voice
You should also consider the quality of their content. Also, keep an eye on the way their followers interacting with them before hiring one.
#7. Get influencers to share your post
Once you found the influencers for your marketing campaign, the next step is to make them share your content. Approach them to work for your brand and make them work for you. If they are impressed with your product, they might agree to work for your brand. Once your influencer marketing campaign started, you will see a sudden change in your marketing ROI.
Who is an Instagram influencer?
Instagram Influencers are someone who got large social media, website, or YouTube followers. There are micro-influencers and macro-influencers based on their follower base.
What is Influencer marketing?
Influencer marketing is a type of social media promotion that involves the endorsement of brands. Influencers have deep knowledge and established expertise in a niche.
How effective is influencer marketing?
90% of the survey shows that most brands believe in influencer marketing. 63% of brands plan to increase their Instagram campaign budget by next year. 71% of brands say the quality of customers and traffic they get from Instagram influencer marketing is better than other sources.
Instagram influencers can be useful for your brand promotion and to build a better brand image. Keep in mind the above points and start to design your Instagram influencer marketing strategy. You might not see a positive result overnight. It might take some time for you to see the result you want. Have patience and work towards your goal for a better future.