Facebook is more than social media; it has fast become a social phenomenon. This article is about how to use facebook ads for website traffic to reduce your site bounce rate, so read this article to use facebook ads wisely. And it is also fast becoming an economic phenomenon.
The importance of Facebook in terms of online marketing is increasing rapidly, more than any other social media. Users across the world devote many sincere hours of their time to this site, and some profit from it astoundingly. Whether it is for the good or bad, social media has changed consumer interactions and the smart entrepreneur knows how to make the best out of it.
Do you want to know how you can use Facebook apart from entertainment and communication? There are many different aspects of Facebook ads, business, journalism and information, etc. Did you know that Facebook has an entire interface that is designed specifically for businesses? It is composed of profile pages for businesses and an super-efficient advertising system. It is especially an opportunity for small businesses to reach their target audience without breaking the bank.
The easiest way to drive some traffic to your website is with Facebook. Do you want to know how? Keep reading!
These are some Tip to Use Facebook ads for Website Traffic:
You cannot say it enough, but content is king! The key with using Facebook is to have a consistent stream of content on your website that you can share live on your facebook page or timeline as and when you upload. The easiest way to do this is blogging, as this makes sure that your website does not stay stagnant. Some easy ways to do this is to put writing on your website into a schedule.
Try writing about your week on every sunday, post news bite, write about articles you read in a week or just something interesting you found out and your take on it. The error most people fall prey to is not changing things around on their website.This method is necessary to use facebook for website traffic.
Another fault is not customizing your content for Facebook. Make it as easy as possible to share your content with a social share plugin or Facebook share buttons. Make sure that your content is suited to your Facebook viewers and not just your target audience for your website.
You might want to consider quickly penning a few lines about what you are sharing to make people more interested. As always, when you create content, keep your customer’s benefit in mind. Try to make it as engaging as possible. For eg, how-to posts and lifestyle posts make the most encompassing and relevant posts.
Remember to optimize your content for shares. Once you have done all the back-end work, all that is left for you to do is wait. If you have managed to create the perfect content and made it easy to share, people will go ahead and share it on their own, multiplying your views without you lifting a finger.
When you post to Facebook, you are trying to draw in people to your website who would not be normally interested in it. Thus while posting to Facebook, you need to make sure that the content you share is short and engaging. Describing the article in a few lines as mentioned above is always a good idea, but also tell viewers what is it that they would be missing if they skimmed over your post. With people looking at hundreds and thousands of posts per day, you need them to put something out there that will attract them despite themselves. Always use posts wisely to use facebook ads for website traffic.
Use a short quote from your blog. That will give your viewers a better idea of your blog than with just a description. As already mentioned, use one that the most amount of people will be able to identify with. Ask questions. They naturally evoke a response and capture your viewers attention without much effort.
Do not paste a link. Try using an image (as big and professional as possible!) instead with an embedded hyperlink. Keep your post as clean as possible.
You did not think you could get out of this without spending even a penny, did you? Thanks to decreased organic reach, if you really wish the best for your website, you cannot really. Though most businesses do look upon social media as a way to do their marketing without spending much money, churning out just a little bit of cash will help stupendously.
Advertising is key to use facebook ads for website traffic. Facebook ads will help you reach your current fans better, show your content to relevant people and even show it to people who like your competition! It is a very intelligent program that you can get the best out of with a very token investment. Check out the Ads Manager and create a Facebook ads strategy today. Make sure to measure and optimise your ads with the help of the excellent tools Facebook provides, like Pages Insight and Optimise for Clicks.
Few other tips.
Hosting contents is a quick and easy way to get people interested. Facebook ads Contests can help you with that. Awards can be related to your website, which entices people to visit it more and more often.
And consider this, though it might seem counterintuitive and opposed to all common-sense. Share your competitors’ blogs too. This gets you reciprocal fan shares to different communities you would not have access to otherwise. This will also render your competitors more likely to share your content.
In conclusion, it is really easy to use Facebook ads to drive traffic to your website, and it is also pretty damn effective. Having a Facebook page is a bit like having a housewarming party. Not only is it great fun, but you get some help and pretty interesting gifts! Extending the metaphor, you make it easy for people to walk in and they get a feel for your expertise. You also get comments and suggestions that help you. I hope you have learnt much about How to use facebook ads for website traffic.What has your experience on Facebook been like? Would you recommend it? Tell us in the comments below.
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