How to do Keyword Optimization for ASO

App store optimization is something that you cannot ignore nowadays. Due to the increase in mobile apps, you need to work extra hard that is mainly focusing on the right keyword optimization strategy to make your app visible on the app store. The process of mobile app creation may be easy for you.

But app store optimization is not an easy and one-time process. It is a time-consuming process that lets you learn new tricks and tips to make your app more visible online. 

What is ASO – App Store Optimization?

App store optimization is a process of optimizing your mobile app with suitable keywords to improve its online visibility. Higher the rank of a mobile app better will be its visibility. When you make your mobile visible, it will attract the attention of more potential customers and thereby more downloads. 

ASO and SEO are similar in one thing. Both are ongoing processes that let you improve your marketing strategies. We can consider ASO as the most effective way of making a product more visible on mobile apps. You may have to work on the app title, subtitle, metadata, and description part to see the expected result. 

When app developers want to include keywords within mobile apps, they may face many issues. The final selection of keywords can be confusing most of the time. What you can do is to follow the below tips for your mobile app while doing keyword optimization.

Tips to optimize your Mobile App

As you know Play store algorithms will not consider the keywords included in the description part of your mobile app. The best way to add these words is in the Keyword field, app description, app name, and IAP name of your mobile app. Your app will show up on the result based on the keywords you add. So, you have to be extra careful while choosing the keywords.

Follow these guidelines to make intelligent choices for your ASO.

  • Relevancy:

Keyword relevancy is an essential factor to consider while choosing a word. App store algorithm will consider the relevancy of keywords while ranking mobile apps. There is no use in adding any keywords just for completing 100 characters. Keywords that are not relevant and impact your app ranking and conversion. Apple might lower your app ranking due to this reason. 

  • Narrow down your words:

When you list a group of keywords for your ASO, there is a chance of finding a more relevant keyword by narrowing it down. You can only include the most relevant keywords that can bring you better results. You can choose the best words out of it without repeating them. 

  • Target less competitive words:

When you use a keyword research tool to find relevant words for your content, one thing you should keep in mind is to pick less competitive ones. Many developers use highly competitive words for ASO, but there is no use in doing that. People prefer to choose one from the top 3 search results, and 50% of searchers use a generic term. So, it is a better idea to add less competitive keywords to your content.

  • Track the performance:

Once you added keywords to your mobile app, the next step will be tracking the result. You need to check how these keywords impact your app visibility for the next 3-4 weeks. Based on the performance, you will be able to understand what works and whatnot. 

  • Give it some time:

ASO is not an overnight process. It is like a trial-and-error method. Give enough time for your strategy to work and give you the result. Changing keywords more often might also impact your conversion rate and leads to a low ranking on the app store. So, always take your time and do it slowly to allow enough time for the result. 

Tips to get effective outcomes while doing keyword optimization for ASO:

In addition to the above factors, you can consider these tips to get effective outcomes while doing keyword optimization for ASO. 

  • Avoid commas/intermediate spaces:

App store algorithm reads spaces and commas as separators. So, it is a good idea to not include commas or spaces in between words. It will also reduce the place to add additional keywords to the field.

  • Do not use any connectors:

Another thing you need to know while adding keywords to your mobile app store is to avoid using a connector or stop words. Words like a, of, like, and, etc can be avoided while doing optimization. You can use these spaces to add more relevant keywords that work better. There are some exceptions where you have to add these connectors like ‘strategy of stars’, ‘battle of heroes’, etc. 

  • Do not repeat keywords:

You can avoid repeating words to save your space. It can occupy more space and can go to waste. You can use those spaces to add keywords that can give you better output.

  • Use shorter keywords:

If you can replace a long keyword with a short one, that will work better. The more keywords you add, the better will be your chance to find more key phrase combinations. 

  • Use the most relevant key phrase in the app title:

App name is something that helps your app to rank better. You can add key phrases in the app name without breaking it. It will increase your app’s chance to improve its visibility. You can add words in order so that when someone searches the algorithm will show your mobile app on the top of the search result.


App store optimization is a repetitive process that may take a lot of time to establish and give you the expected result. You need to be more patient and track your keyword performance to get a clear insight into the performance of each word. You don’t have to be a technical expert to optimize your mobile app. Just use a keyword finder to get the list of relevant keywords related to your field and add them to your app store. Try the above tips and see it works for your app store optimization. 

If you have tried something different from the above-mentioned points and got the expected result, share your experience with us below. 

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