There are many different things to keep in mind while launching a new website, or even while redesigning your old one. You need to have an external link, you need to appropriately tweak your settings, think about site structure, link building, and of course, you have to write so much! But the most important from all these things is to work on your SEO strategy.
So what exactly is SEO strategy? SEO is short for Search engine optimisation, a collection of techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. Forbes magazine defines it as “the process of tailoring your website to the algorithms that search engines use to rank websites based on signals that the site emits.” Do you want your site to be more accessible and get more traffic? Here are some simple steps you can follow while creating your own SEO strategy.
The most basic step has always been keyword research. It is the most fundamental and necessary step. Have a thorough understanding of how you personally search for content and try to anticipate the topic clusters in which people will search. It is beneficial to have some knowledge on the functioning of search engines.
You can use online tools to isolate the best keywords. It is ideal to structure your website so that you can use simple keywords that link to each page, instead of having multiple keywords for each page. This will benefit you because you will have a clear theme and primary keyword for each and every page.
To remember: Target a single primary and multiple secondary keywords for each page of your website. Structure all the pages of your website into pillar-cluster format, so they boost each other’s performance.
Search engine algorithms are adept at accessing content quality. And therefore, providing contextually rich content is a must for every web page and not just the main page on your website. Make sure that your content is as relevant as possible.
Take care while optimizing all the elements that are common to all pages, like headers, title tags, descriptions in meta, external links, secondary keywords, etc. Make sure to create a site which encourages visitors to stay.
Crawl bot friendly site.
Search engines like Google have crawl bots to check redundancy of keywords and content, and they also help boost your site to get visitors when it is just starting out. You must make sure that your site is crawl friendly. Many a times when the website is under development stages, the entire domain is set to non-follow and non-index settings. This is to make sure that the site does not pop up in searches while it is still not complete. However often people forget to change these settings and thus Google cannot properly crawl and rank the page. Make sure this silly mistake does not happen to you.
Internal linking / Backlinks.
Identify the sites which are likely to receive maximum traffic and are most important to your website and then do the appropriate internal linking between them. A proper navigation system within your website will facilitate visitors to stay within your website. Your business will also benefit from the sales perspective because of this, as more traffic to one page will boost traffic to the entire website.
An excellent example of this is the successful website Brainpickings, whose creator creates an efficient web of links between all the pages on her website, encouraging visitors to stay within the website and providing tasteful and non-intrusive clickbait.
In addition to internal and external linking (that helps your site pop up on search engines almost immediately), try promoting your content on social media!
Almost everyone in the field of web page development has realized the importance of web design; not only their page design but also the designing of logos, tags, and other images. But they sometimes overlook the link of images and SEO. The fact of the matter is that images play a huge role in clickbaiting and otherwise influencing a potential visitor to the site. For eg, this is because consumers not only look at products in the web results, but also in the images results. On another hand, they might not be so impressed with your site name but your logo might draw them in immediately. Do not underestimate the amount of traffic you can get from a customer clicking on an image to go to your store.
Apart from these points, it’s important to keep an eye on your loading speed. The best SEO is a combination of technical SEO and the user experience you guarantee to your customers or the visitors on your site. Websites taking more than five seconds to load are often left immediately by users. Speed is crucial; remember that bounces will destroy your SEO.
When all this is done, ask yourself what kind of press outreach you can do? Who can I approach who will help amplify the launch of my website? Make sure your content is accessible at top speed from all devices and operating systems, and you are good to go! Have you recently launched a website? How is it going? Make sure to tell us in the comments below!