15 Content Marketing Tools You Need in 2021

Are you looking for the best tools in content marketing? As you know content marketing is a very important task to make your business successful. Google is a complex search engine and you have to create your content as per Google’s guidelines. Search engine optimization mainly deals with that task. You don’t have to do everything manually anymore. There are various tools available for you to do content marketing effectively. No need to waste your time by creating content and publishing it without following any SEO statistics.

Do you know the fact that more than 75% of internet users click on the first 3 results of SERP? This is the reason for the competition among content marketers to bring their content to the first page of SERP. You don’t have to follow manual methods anymore to find a way to optimize your content.

Many online tools are available for you to optimize your content for search engines. Some of them are free to use and some others are paid tools. Get a detailed idea about some top content marketing tools that can be used in your content marketing and make your content optimized for search engines. This article will give you the list of the top 15 content marketing tool you need to know in 2019

15 content marketing tools you can use in 2021

  1. Buzzumo

Buzzumo is a very useful tool for every content marketer. They can do competitor analysis, current trends and find the best topics in your niche. You can get popular topics in your niche just by typing keywords. It will give you suggestions about the most popular topics in your niche. Get more about content insights by knowing which content get more shares all over the internet from your niche. Based on this result you can also write content based on that particular topic on your website.

Also, get alerts when your competitors post something new on their web page using their competitor analysis feature. Also, use it for editorial planning and scheduling of your website. Most content writers use this tool to make their content marketing more effective. Also, use this tool to find influencers who are very popular in your niche. Many content marketers use influencer marketing to promote their content and You can use Buzzumo to get more details about the possible influencers you can use to promote your content too.

  1. Grammarly

Grammarly is another tool content marketers can use to produce quality content. A mistake can happen to anyone. Use this tool to create content without any grammar mistakes. This is a tool that has many features such as grammar checking, spell checking, and plagiarism detection. It is very important to make your content error-free for your audience. Before publishing, you should check your content for any errors. Grammarly will help to clear all errors in your content They have free as well as the paid version of this tool. The paid version offers you some additional features other than spell check.

  1. Evernote

Evernote is a very good organizational tool content marketers can use. This is available to use on various devices such as smartphones, laptops, and other devices. If you want to keep notes of everything you do Evernote is a good app. Capture your to-do list, manage your ideas, take notes like in a project, and many more using this excellent app. You can also capture voice, pictures, and PDF files using this tool. You can access all your notes in Evernote even when you are offline. Manage your game plan using Evernote and make your content marketing strategy more effective. All you have to do is to install this app on your device and then access it from anywhere you want.

  1. MailChimp

As you know email marketing is a very important part of creating more traffic. MailChimp is a very large email marketing platform content marketers can use to automate their email marketing process. It is very hard to send emails to each and every customer. Tools like MailChimp can help you to send multiple emails to your customers in a single click. The tool is simple and easy to use. Use it to create free email campaigns, design landing page, sign up forms and Facebook Ads, Send 1200 emails/ month up to 2000 subscribers at a time. This is a good to have tool for every content marketer to be successful

  1. Canva/PicMonkey

Canva is a tool which content marketers can use to design graphics for their blog. Most of the time content marketers may find it very difficult to design their blog. No need to be worried anymore if you are struggling with it. Canva or Picmonkey is a designer tool with easy features where you can drag and drop elements to create a page. Make eye-catching images using Canva which you can use it for your social media campaigns and other marketing purposes. This is a free tool content marketer can use to create attractive graphics which can help them to grow their audience base.

  1. Semrush

SemRush is a tool that can be used for competitive keyword analysis. You can use this tool to find the keywords your competitors are using and how they are ranking for those keywords. Knowing these keywords is very beneficial for you to use in your content. It can help you to get ranking for particular keywords that may be unaware to your competitors. Just enter the URL you want to analyze and get a detailed insight of keywords that are getting ranked high. Also use this to get details of backlinks, Ad budgets, and strategies design, etc.

  1. Trello

Trello is a tool to organize your content marketing strategy. Using this tool, you can organize your team and communicate with them. You can also schedule content writing, posting, and sharing of content easily. Communicate with any of your team members and share content with them using this interesting content marketing tool. You can also share your content marketing strategies with your team members and organize everything using Trello. You can find so many tools which do this same task. But Trello is the best among these tools.

  1. Hootsuite

Hootsuite is a social media management tool. You can use it to manage more than 35 social media platforms at a time. It is a very time-consuming task to do social media posting by visiting each and every platform. You can do this easily by scheduling your social media post using Hootsuite. This tool allows you to write a social media post and schedule it. No need to share your best content manually anymore. You can schedule it to post using Hootsuite at the best times. The best features of this content are draft posts, schedule them, check your social media calendar, and get every update on your dashboard. Keep yourself concentrate on creating content when you use such tools to manage social media scheduling.

  1. Pocket

A pocket is a tool that you can use for bookmarking. When you find interesting content that can be useful in the future bookmark it using the pocket. The tool also helps you to do content curation. You can tag articles and group them together with interesting content when you use tools like Pocket. No need to miss any interesting content anymore when you can have then using tools like Pocket. Keep everything saved in this useful app. Take your content marketing strategy effectively using such tools.

  1. Hemingway editor

To make your content more readable use Hemingway editor. It is a free tool content marketers can use to make their content easy to read for their audience. It indicates any changes that can be made to your content to make it more readable and errors free. If you see yellow highlights on your content it means that the sentence is lengthy, and you can split it. Like that red highlighted sentence means that the sentence is complicated and difficult to follow. The purple indication is for using a different word that is easy to follow. Just like that, you can follow the instruction from the tool to make it more comprehensible for your audience

  1. Feedly

Organize your content using Feedly. It is a free tool content marketers can use to discover insightful sources, never miss important articles, join with your,etc using Feedly. This offers more similar features like Pocket and also can be integrated with many tools like Trello, Evernote, Slack, etc. Explore, read and share content available on various platforms and make your content marketing strategy stronger. You will get all trending topics from this place and bookmark important ones using the Feedly app. You can download the app on Android, IOS, or any other similar device.

  1. Cloud app

Cloud app is a tool that can be used to record your screen. You can use it to record HD videos, screen recordings, GIFs, screencasts, mark-up business, and screenshots throughout your workflow. The tool can be useful for you to integrate with your content marketing strategy. Web designers, developers, software engineers, and similar professionals can use it to record their screen instantly. The tool is very simple and easy to use, and you can get it on any of your devices such as IOS, Android, and even Windows. Try using it while you want to use embedded video in HD quality. See how it can help you to create such content easily

  1. Google Analytics

Google Analytics is a tool every content marketer should know about. The analysis is a part of content marketing strategy and Google analytics is a very good tool for that purpose. The tool is completely free to use. Get access to Google analytics and see how your content performs all over the internet. It can also help to create proper strategies based on your analysis results. You can also use this tool to see how your competitor’s article is performing. See what they are using to get more traffic to their website using Google Analytics.

  1. Word2clean HTML

Are you looking for a tool that can help to convert words to HTML? Use the Word2clean HTML tool for this purpose. Many content writers do their content on MS word and then they use code to convert it into HTML before publishing on the internet. You can only publish HTML content on the internet. No need to worry if you don’t know the coding anymore, Use the Word2clean HTML tool and get your HTML ready. You can directly upload this file to your website without any complexities

  1. Headline analyzer

The headline is something a user sees when they visit your website for the first time. You can use a headline analyzer to check the headline of your content. It is very important to make your headline clickable to get more traffic. To do that you need to analyze your headline. This tool will help you to find the scope, engagement, and response a headline can get from the audience. It also helps you to create more engaging headlines using history and combating analytics. Get a clear idea about all of them using a headline analyzer and create a more useful headline that can change your content’s response.


There are many other tools listed above that can be used by content marketers. But, here is have listed some most popular tool that can be useful for your business. Try them and see how they can help to make your work easy. The success of content marketing depends on so many factors and you may have to wait to make it happen.

It is not an overnight process. You need to have good support for effective tools that can help you throughout the process. From creating content to marketing it you can use various tools. Always keep in your mind that you are creating content for users and it should be of good quality If the quality of content is bad no tools can help you in this process. What are the tools you use for your content marketing process? Tell up more about your strategy

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