How to Build an Effective Marketing Plan for your Shopify Store


Shopify is one of the most popular eCommerce platforms as of now. More than 1 million merchants are using Shopify to sell their products. There is no point in creating a Shopify site without a proper marketing strategy. It is a highly competitive platform where you need to have a unique identity to get the response you want. A unique marketing strategy will help you to create better brand awareness, customer loyalty, and online sales from your Shopify Store.

Why do I need a marketing strategy to promote my Shopify store?

An effective marketing strategy will show you the right path for your business without getting lost. Creating a good marketing strategy will help you to measure the reach of your business sales potential. Every brand will start to create a marketing strategy based on its business goals and objectives. You can build effective marketing strategies to stand out in the competition and improve your reach. Here are some helpful strategies for you to promote your Shopify store to increase its online visibility.

Strategies To Promote Shopify Store & Increase Online Visiblilty

Engage your customers through live chats

Most online businesses try to engage with customers on live chats for a better online experience. Customers try to get instant answers to their questions, and they will support a brand that provides this facility. Live chats will give instant responses to the customers without making them wait around. It is also an easy way for brad to convert the leads as their customers. 

There are many ways for the brand to provide complete customer support. Brands can give help pages, FAQs, and supporting blogs to answers their customer question. But how will you address concerns that are not available in the FAQ section?  The best ways are implementing live chat assistants,  chatbots, and other technologies that help businesses to interact with their customers 24×7. 

Integrate your page with Instagram

Instagram can help you to sell your products on Shopify effectively. There are more than 500 million daily Instagram users who actively use this platform. You can use Instagram to promote your product images from your storefront. You can use relevant hashtags with your products on Instagram. It is the best way to build audience attention and brand awareness within your target audience. Use social media platforms like Instagram to give instant updates about your products. 

Search engine optimization

Search engine optimization is an effective marketing strategy to increase the online visibility of your Shopify website. Search engine ranks the content based on the keywords in it.  You need to find relevant keywords that can be added to your website to improve its visibility. The higher the search engine ranking, the better will be your website visibility. Most customers prefer to choose the web page results from the first page of the search engine. It will give you a chance to get more clicks and sales from your customers. 

Content marketing

Content marketing is the best way to build a better online presence for your website. You can reach customers and engage them by creating valuable content that can increase traffic to your website. There are different types of content such as blog posts, social media posts, infographics, product videos, etc. You can do your research and create relevant content for your audience for better response. Promote your content among your target customers to get a better ROI for your content marketing efforts. 

Use influencer marketing

Use influencer marketing to promote your website among your target audience. It is one of the popular marketing that lets you introduce your brand on various platforms. Influencers are famous personalities who can influence their followers to use their buying decision. Influencers could be celebrities or any other influencer person with so many followers on social media. Choose someone who can convincingly promote your products among customers. 

Video Marketing

Videos are the best way to convey concepts easily among customers. There are many video streaming platforms like YouTube where you can publish this video. Video is dominating the whole industry. It is the easiest way to convince the audience about the concept of your product or service. Brands can easily express complex business ideas simply through videos. Create compelling and engaging videos to promote Shopify’s site among the customers. 

Post-user-generated contents

User-generated contents are beneficial to create brand trust in the market. 85% of customers believe in user-generated content rather than a paid advertisement. 90% of online customers make their purchase decisions based on online reviews and testimonials. You need to encourage your customers to post reviews about your product or service and use it on social media to promote your Shopify website. Create campaigns and promotional campaigns using hashtags and offer incentives to those who are interested in participating. Campaigns are user-generated content based on contests and giveaways. 

Write guest posts for sites in your niche.

Guest blogs can make your Shopify store popular. If you can write compelling content on other blogs similar to yours, that is a useful strategy to promote your store. You will be able to get followers from various resources on these websites. The more websites point to your website better will be the website traffic. As you get more traffic, your domain authority will increase.  It will lead to a better ranking for your Shopify site. As the domain authority increases, the better will be your website traffic. The easiest way to get this result is by writing guest blogs. By doing this, you can build your link profile, and your organic traffic will increase along with it. 

Paid ads

Paid advertisement is an expensive but effective option to gain more traffic towards your Shopify site. Paid advertisement will help you to get more online visibility and thereby increases website traffic. Use remarketing techniques to target your existing customers and to attract new customers to your website. You will be able to see a better sales margin by advertising your Shopify store online and increase your ROI. 

Email Marketing

Email marketing is another way to attract most visitors to your website. You can collect the email ids of your customers and send them regular updates regarding your website. It should not always send emails about your products or service. You can provide them something better value to your customers. Most customers prefer to receive updates from their favorite brands. So, you can connect with them via email marketing and get the better response you want. 

Set up Push Notifications

Push notifications always help to encourage customers to take any action on your website. Every customer might not complete their shopping once after choosing a product. They might abandon the cart without purchasing. What you can do is set up push notifications. It will remind the customers about shopping for the product they added to the cart or to give any update about it. This way, you can ensure more conversion on your Shopify website. 

Create a landing page with high conversion

The landing page is something that creates the first impression of your website. Poor design and slow speed can prevent the growth of a website. So much information, bad design, and ineffective CTAs can adversely affect the performance of your website. The best way to do that is by creating a website with an effective landing page. You will great change once after designing an engaging landing page for your Shopify website.

Start a reward and loyalty program

You can create a customer loyalty and reward program to engage the customers and increase sales. Having strong customer support is something that makes your brand popular. A loyalty program can help you to boost sales and build a better customer relationship. More than 75% of customers agree to the fact that having a strong customer loyalty program will help them to stay with a brand. A loyalty program makes the customer journey with a brand more meaningful and engaging.

Provide offers and discounts

Most customers will start their shopping if there is a sale. You can offer sales and discount programs for your customers. Customers tend to shop more if there is a sale happening. Advertise your sale on various digital mediums and see how the sale increases gradually. The more discount you offer, the better will be the sale. Try to customize your offer based on the nature of your target audience. You will be able to see how they can positively impact your sale. 

Try affiliate marketing

Affiliate marketing is another strategy that you can try to promote your Shopify store. Amazon was the first retailer to start this strategy to their marketing plan. In affiliate marketing, companies pay affiliates or any third-party members to promote their products. You can begin an affiliate program where others can join and earn 10% of the advertising fee with every sale they make. Affiliate marketing is known as one of the most effective strategies that can help you to get a better ROI for your business. 

Improve social media engagement,

Social media is something that you need to concentrate on while implementing marketing strategies on your Shopify store.  You can promote your products and services through social media for better results. Customers always prefer to receive updates from their favorite brands. Social media will help brands to connect with their audience. it will also allow you to update your customers about every change that happens within the business. You can post every update about your Shopify store with compelling CTAs to engage the customers. Be active on all popular social media platforms where your target audiences are most active. 

Mobile-friendly design

When you design your Shopify store, make it mobile-friendly. 80% of customers use their mobile devices to make a purchase. If you have a site that is not suitable for mobile users, there is no way to promote it. You won’t see any improvements in your sales and marketing strategies. 71% of Shopify traffic comes from mobile devices. The best thing you can do is to create a mobile-friendly design. It lets you connect with a majority of mobile users.

Top e-commerce trends of 2021

Top e-commerce trends of 2021

Google shopping-: Add Google shopping option to your Shopify website. When you integrate Google shopping to your website, they will list your website to the search engine result page. It will help to increase the visibility of your Shopify site.

Social media shopping-: Social media shopping is another way to increase the sales of your Shopify store. Customers who are active on social media sites will prefer to purchase directly from social media platforms. Initially, you need to post an ad with products from your Shopify store. When customers click on these ads, the site will redirect to the landing page of your website.

Flexible payment options-: You can offer various payment options on your Shopify site. Customers now prefer to shop products with easy payment options. In addition to Visa or debit card, you can offer additional payment options such as Paypal, Google Pay, Amazon pay, Samsung pay, Apple Pay, and so on. 

Provide customization-: By providing a highly customized shopping experience, you can see a better conversion rate from your customers. Customers prefer to receive a personalized shopping experience from their favorite brand. You can research well and offer a customized shopping experience for a better response. 

AR/VR technology-: Implementing AR and VR technology will allow you to enhance the shopping experience of your customers. It is the best way to provide a better shopping and user experience on your website. Customers always support brands that use new technology to ease their shopping efforts. 


Shopify is a highly competitive platform where you need to work a lot to get the identity you want. Try these marketing tactics to get a better response for your Shopify website. There are many components for you to try while implementing Shopify marketing tactics. Try the right marketing tactics for better response. Implement customer-centric marketing strategies for maximum ROI. If you already tried any of the above marketing strategies on your Shopify website, share your experience with us below.

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