“If you’re working on building a loyal audience, you can’t afford to waste time on mediocre content.” – Corbett Barr
Blogging, in layman terms, is informative, well-written articles that are created with strategy and customer engagement in mind. It helps to draw online traffic, keep current customers engaged, maintain and convert customers, differentiate, skyrocket and boost a personal brand considerably. Hence, before kicking off blog posts, one should keep a few significant pointers in mind.
The primary step towards creating blog posts involves determining your target audience in order to provide customized content. Once that’s outlined, the following steps consist of figuring out the type of content that resonates with your target demographic; the frequency at which it will be rolled out and social media channels you’ll use to promote it. When that’s out of the way, the emphasis should be to ascertain the type of blog posts that will drive social media engagement and draw organic leads.
Listed below are a few types of blog posts that bring traffic and build customer relationship:
In the age of Big Data, infographics stand out by offering compelling visual content that people tend to “share” and “click” more. Of course, infographics aren’t blogging posts. It is a medium of communicating an idea or concept. This marketing tool should be integrated into the blog posts to generate visitors to the page and drive visitor engagement. Today, Gifographic is also becoming a popular model which features animated gifs instead of static images of an average infographic.
Thought leadership/ Opinion posts
Thought leadership posts are a one-stop solution for content overload. Customers feel overwhelmed with so much content available but this type of opinion posts cuts across the noise and deliver the truth. These types of posts are not limited to someone popular or an expert in a particular field. Anyone who has a pragmatic knowledge about anything can offer credible insights to build a loyal community. For example, Medium.com is an online publishing platform that hosts a hybrid collection of amateur and professional people, publication and exclusive blogs. A blogging platform like this is a storehouse of knowledge, tips, and insight which ultimately draw visitors and promote client engagement.
Customers today are picky and just another ordinary review is not going to cut it. You’re in a position to review only when you’ve used or tested a product. By creating simple tutorials or adding images and videos to the blog teach readers and customers what they need to know- how the product works and the pros and cons. TechCrunch is a massively successful tech blog dedicated to profiling and reviewing internet products and companies. It has gained popularity over the years for quality content and credible reviews.
The how-to post
We have all visited wikiHow pages at one point or the other. It takes readers through simple, the fragmented how-to guide for anything and everything on the internet.
Likewise, by incorporating videos, gifs, and images the readers can skim through the process and learn what they came for. However, keep in mind to hold back just enough information to leave the readers to come back for more. This will not only draw more visitors but also help retain them.
The checklist is a very valuable blog post that draws visitors to help them identify what they’re missing out- in terms of tools or knowledge. These posts catch the Google search bot’s attention much faster than standard posts. This reflects Buzzfeed and Lifehack’s massive popularity online. As long as you generate quality content and stay consistent, you can increase traffic to your site and stimulate engagement.
Blogging is no easy feat. Polishing your writing skills is definitely a start. But for the most part, you need to sneak into heads of your potential readers and clients effectively. It’s essential to understand what they want; identify how exactly your content is going to help them; and how you’re planning to execute ideas and information in the most creative way possible that keeps them hooked till the end. The key to make blogging work is by utilizing an assortment of evergreen as well as current topics. Effective blogging will attract and nurture leads, then capture and engage new customers.