The ever-evolving trends and technologies have surged the competition in almost every industry. That is why customer engagement is no longer a cakewalk that you can achieve by mere interaction with your target audiences.
Today’s buyers expect more from a brand when it comes to customer engagement and customer experience. That is where Augmented Reality (AR) and Virtual Reality (VR) play key roles.
Are you not familiar with these terms? Don’t you need to worry at all! You would be taken through the ins and outs of these contemporary marketing terms. Even if you are a small business owner, you should still check out the details of AR and VR stated in this post.
Augmented Reality (AR) for Marketing Campaigns
Marketing is part and parcel of a business to expand its reach and thrive in the long run. And Augmented Reality (AR) comes as a powerful strategy to help to skyrocket the sales of a business.
AR puts forth unique experiences to potential customers to make them aware of the brand and its offerings. It is a straightforward marketing campaign and just needs the buyers to navigate through their mobile devices.
So, how does AR work?
Suppose, you have a makeup company and you want your target customers to try your products online before purchasing. Leverage the power of AR to enhance your buyers’ shopping experience.
AR helps people to check how they would look after applying makeup. Thus, they can make an informed buying decision, as per their experience.
Since Augmented Reality helps people to experience the product online before buying it, its popularity is moving up with time.
Virtual Reality (VR) for Marketing Campaigns
When it comes to promoting products and escalating brand awareness, the power of Virtual Reality seems unmatched.
In short, VR renders out-of-the-world experiences to potential buyers to encourage them to proceed to the sales cycle. Obviously, the ultimate goal is to turn as many target buyers into paying customers as possible.
Virtual Reality can be used to market products or services or to display the developmental phase or behind-the-scenes to target audiences. Thus, people would be more likely to start showing interest in your brand, and who knows, you can get valuable feedback from some of them.
In other words, Virtual Reality has changed the style of interaction between the business and potential customers.
Most people love to get transported into a fantasy world to have a wholesome experience about a brand. VR helps to get recognition for a brand and make potential customers opt for brand advocacy.
Augmented Reality for Improving Customer Experience
Augmented Reality (AR) does not take the customers to a 3D world but it incorporates additional aspects (such as texts, graphics, or audio) into the real world.
That means AR adds an extra layer of reality to the real world to enhance the reception power of the customers. It helps to boost customer engagement of a business.
Virtual Reality calls for a headset in most cases but Augmented Reality does not come with such a prerequisite. Even a person can experience AR by just navigating through the app of a brand.
Virtual Reality for Improving Customer Experience
The term “virtual” means something is present but not in reality. And Virtual Reality (VR) works in the same way. This innovative marketing strategy is about taking the customers into a virtual world by detaching them from the real world for some time.
In short, customers can be virtually transported into literally any place. So, if you are a business owner, you should generate a virtual reality for your potential customers with the alignment of your business goals.
For instance, if you are a sports goods seller, you can transport your potential buyers to a virtual tennis court against a digital opponent.
It would be great fun for your customers to experience a three-dimensional fantasy world. Virtual Reality takes a person to a completely new world and even enables them to use their hands to control objects.
How to Leverage the Power of Augmented Reality (AR) into Marketing?
How to adopt AR in Retail Marketing?
When it comes to retail marketing, Augmented Reality can do wonders. Leverage the power of AR, and you can build an engaging shopping ambiance for your potential customers. Moreover, AR can be used as a powerful marketing weapon in both offline and online stores.
You can get an interactive app developed for your business to render your target audiences a virtual shopping experience. For instance, if you run a sunglass company, AR enables your customers to try out different options just using their phone camera.
Are you an online entrepreneur? Then, you can think about building a 3D shop by leveraging AR technology. It would provide your potential customers with a shopping experience that they would otherwise get from a brick-and-mortar store.
The main goal here is to enable buyers to try a product before they make a purchasing decision. It boosts customer satisfaction, brand awareness, and business reputation.
How to Leverage AR to boost Indirect Marketing?
You already know how AR can be useful in empowering the marketing campaigns of a brand. However, AR can also be used in indirect marketing by escalating brand awareness and customer engagement.
You can decide to share the story of your business journey or your brand by creating an Augmented Reality. It would encourage your potential customers to show interest and talk about your brand. Moreover, AR helps your brand to emotionally engage with your target audiences.
If you can manage to render an interactive and satisfying experience to people via Augmented Reality, then a higher sales margin and elevated goodwill would be the result.
Augmented Reality & B2B:
Augmented Reality acts as a catalyst when it comes to improving B2B customer experience. In other words, AR enables the B2B companies to boost their product demonstrations, sales presentations, etc.
The gap between customer expectations and satisfaction can be lessened with Augmented Reality. Regardless of your product type, you can provide your prospective customers with a showroom-like experience with AR. As a result, buyers can click on the products or zoom different parts to ensure thorough checking.
A three-dimensional interactive shopping experience (thanks to AR) helps to boost the customer engagement rate.
Affordable Marketing Campaigns with Augmented Reality
Don’t you have a high budget to cater to the Augmented Reality marketing expenses? Don’t worry! There are some budget-friendly options available, such as you can incorporate AR in your brochures or business cards.
Target customers would use their phone camera to scan your business card and access various features. Checking out a business card in AR creates a unique experience for buyers. Thus, you can expect more people to show interest in your brand.
Moreover, a business card can augment AR to showcase multiple contact information so that people can get in touch with your brand in one click.
You can also augment AR into your brochures to better interact with your customers. Your target audiences can scan the brochure and access information about your brand. Brochures with AR come with dynamic elements along with static texts to convey your business information.
How can Virtual Reality (VR) accelerate Your Marketing Efforts?
People love to live in a fantasy world. Hence, there is no doubt that Virtual Reality (VR) can take your marketing efforts to the next level.
In short, VR is all about presenting potential customers with an out-of-the-world experience via Virtual Reality headsets. However, the experience that you would be providing to your target customers must be aligned with your business goals.
Since the experience would be 100% virtual, you can tweak it anytime to cater to your ever-evolving marketing strategies.
So, how can you leverage the power of VR to the marketing campaigns of your business? VR is an excellent way to educate your target customers about your brand and its products or services. In other words, VR helps you to let potential buyers know how your offerings can address their pain points.
Virtual Reality helps people to have the ins and outs of a brand interactively. That is how even something complicated can easily be comprehended through a VR experience.
Suppose, your business is about products that call for a learning curve for utilization, and not every customer is technically savvy. Let VR help you to educate them to understand the technical aspects with ease.
Note that marketing has nothing to do with gimmick lines any longer. Instead, it is about making people familiar with your brand as much as possible.
You have to convince your potential buyers about the support that they would get from your products or services to streamline their lives.
Are there any other benefits of VR to help you to succeed with your marketing campaigns?
VR helps to control the experience that target customers would have with your marketing endeavors.
For instance, you can render a VR experience to your target customers about your product demo, key features of your offerings, etc.
An interactive Visual Reality experience is just a single button away from potential customers. VR can streamline customer engagement and interactions by resolving their queries. Hence, you should not fail to employ VR in your marketing campaigns to move up the sales margin.
How can Small Businesses leverage the Power of AR?
Augmented Reality (AR) is an advanced marketing technique to boost brand awareness and expand the business reach.
However, AR calls for a heavy investment that might not always be possible for every brand.
Especially some small business owners may find it difficult to accommodate app development and 3D modeling in their budget. Hence, what can be a feasible solution?
You should start finding affordable custom solutions within your budget. For instance, you can incorporate AR into your business card to improve the customer experience. Also, you can showcase your products via a readymade AR app other than getting an AR app designed from scratch.
Augmented Reality (AR) and Virtual Reality (VR) are two powerful weapons of a brand’s marketing campaigns. However, proper planning and execution are needed to align your marketing goals with these advanced marketing approaches.
It is time to leverage AR and VR to your online business marketing and take your brand awareness to the next level.