10+ Factors that Influence the Ranking of a Website in Search Engine

Google is one of the largest and most popular search engines on web. A search engine is used to get information on web crawling from one site to another. It let you collect information from any part of the world by just a single click. Apart from Google we also have other search engine  namely Yahoo, Bing, Altavista, Baidu, AOL, Ask, Lycos etc. Although search engines are programmed to rank websites based on some combination of their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide. Many search engines such as Google and Bing provide customized results based on the user’s activity history. This leads to an effect that has been called a filter bubble. The term describes a phenomenon in which websites use algorithms to selectively guess what information a user would like to see, based on information about the user (such as location, past click behaviours and search history). As a result, websites tend to show only information that agrees with the user’s past viewpoint, effectively isolating the user in a bubble that tends to exclude contrary information.

Basic Factors which lets Google determine a Website’s Ranking:


Ranking Website in Search Engine

1. Web traffic of a Website

Web traffic is one major factor which let’s Google decide ranking of any site. Web traffic implies to the fact that amount of data sent or received by visitor’s website. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

2. Loading Speed via HTML

The basic page of a site is loaded on a web browser using a HTML, JavaScript, CSS, PHP etc. This determines the ease with which a page is loaded into the browser. It makes it easy for Google to list the ranking according to the loading speed of any site.

3. Domain Age

The Domain Age is also an important factor for its ranking. More popular the site more is the ranking. The Domain age is the length of the time that a website is registered and active.

4. Keyword as first word in domain name

Domain name that starts with target keyword is more dominating in gaining the rank of a website in comparison the ones who have keyword in the middle or at the end.

5. Exact Match Name of the Domain

Exact Match Domains have an edge over the domain for those who don’t have if it is a quality website.

6. Site Updates

How often a site is updated or a new content is added is the most important factor for any site’s ranking and freshness factor. Regular updates and adding quality content to your website is very important to get a good ranking to your site.

7. Page Layout

The webpage which is more comfy and user friendly is accessed more number of times than complicated ones. Having a user friendly webpage let you increase the web traffic and increase your site ranking.

8. Multimedia Content

Good quality images, video and other multimedia contents are also a good signal of a quality content of your site. Regular updates of these content makes your site more popular and enhances the priority of getting your site listed first in the rank.

9. Sitemap

Google also determines the ranking of a site based the sitemap of the website which lets you access your webpage more easily by the user.

10. Number of Pages In your Website

The number of pages in your website also help Google determine the ranking. Websites with large number of pages will have low ranking compared to affiliates thin pages websites.

11. Security

Every website has to get an assurance from a trusted security to ensure that it doesn’t contain any content of malware or virus which may affect the user’s computer accessing it. A site is rated best with good amount of security. A Norton certified website or McAfee will have an edge over the website those who don’t have.

12. Mobile Optimized

The site which are optimized for viewing in all kind of devices like PC’s, tablet, laptop, mobile etc. have an edge over the website those which are only loaded in the PC.

These are the basic factors determining the quality and ranking of a website. These tips will help you improve you webpage for getting it listed among the best popular websites. It will also help you increase your web-traffic. A site’s can be optimized for developing good ranking and increasing their accessibility by the visitors. A good website has a user-friendly approach and loads faster. Having a webpage secured with antivirus and malware free will also help you get better approach to the user and ultimately upgrade your ranking in the search engine.

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